FC Barcelona is the best team in the world, and also the most popular. So if you were looking to partner with any football club, it's got to be Barcelona, right? Yes! That's what Nokia did.
When I first read about Nokia's partnership I thought Barcelona jerseys would now carry the Nokia brand name, but this is another kind of partnership, sadly one that has nothing to do with engraving Nokia on barcelona jerseys that would have been so awesome.
Nokia and FC Barcelona came together to form a regional partnership in India to start a new campaign called "Tiki Taka with Nokia Lumia " (I'm sure Tiki Taka means something, who knows?).
Here is what the Tiki Taka campaign brings...
‘Tiki Taka with Nokia Lumia’ is aimed at bringing football fans closer to their favourite club, FC Barcelona. The campaign is based on FC Barcelona’s famous style of play — ‘Tiki Taka’. However, more than the style of play, the campaign embodies the philosophy of Tiki Taka – sharing, connecting people, being spontaneous and social. The consumer campaign, unveiled jointly by Nokia India and FC Barcelona, will run for 6 months, enabling fans to constantly engage with the brands through a variety of touchpoints including digital, television, on ground activation and an exclusive mobile app on Nokia Lumia smartphones. The campaign will form a ‘dream team’ of 11 lucky consumers who will travel to Barcelona to meet the FC Barcelona players and watch the team play at the hallowed Camp Nou.
There will also be an exclusive FC Barcelona app exclusive to Lumia.
Pretty cool stuff, yea?
Here are a couple of videos from a famous Indian actor and then from a bunch of the Barcelona players (including my boys Song and Fabregas, (miss you guys man!)
Here are the Barcelona players...
I still wonder why Messi wasn't in this, especially since he is a god! lol